Trump’s communication strategy


Donald Trump is going to be the 45th President of the United States and virtually no one really had expected that. The inauguration of Donald Trump as next President of the United States is scheduled to take place on Friday, January 20, 2017, in Washington, D.C. While for some Americans, Trump’s victory is a triumphant moment in American history, others consider his win over Hillary Clinton a nightmare for the United States. The way how Trump eliminated the Republican Candidates and Hillary Clinton in the general election, is a topic that will be discussed for quite some time. Just to mention, the Republican field began with 17 candidates, 16 of whom have dropped out. The question I ask myself is: How could that happen? What were the reasons that Donald John Trump won the elections? While many researchers all over the world analyze the reasons why so many were not able to predict this presidential election, I’m more interested in Trump’s communication strategy – a very underrated and underestimated issue. „Trump’s communication strategy“ weiterlesen